Maybank has upper hand in ewallet war in Malaysia

Maybank aggressively marketing it ewallet by acquiring merchant via it vast branch network with great success.

Even in as early as March 2018. The Star already reported a Financial Times survey that Maybank is leading ewallet player in Malaysia.

You may see Maybank QR code at a lot of retail outlet, especially, in smaller town like Ipoh. It is interesting to see whether CIMB's touch & Go, after teaming up with Alipay or Ant Finance. How to play a catch up game.

Unlike all credit card and debit card. Maybank waive all transaction fee to encourage people promoting and using it product. compare to  recently launch WeChat Pay announced a charges levy on each transaction recently.

However, user and consumer in Malaysia still lack of interest in cashless society. Thus, you may have merchant but not user nor consumer.

ewallet player in Malaysia loss an opportunity to fire up a Green Packet war during recent Hari Raya, a technic  use by China AliPay and Wechat Pay to fight for market share.

It is interesting to seeAliPay and WechatPay will launch an Ang Pau war in Malaysia in coming
Chinese New Year. Maybank, be ready!